Six steps to expert logo design
Your logo should be unique
When thinking about the design of your company logo, it’s easy to fall into the ‘I want one of those!’ trap. Whilst you may admire and like existing logos, it’s vitally important that your logo – like you and your business – is unique.
Your logo should be simple
When it comes to logo design, less is most definitely more. Your logo should be able to command attention when it needs to, but it shouldn’t detract from other information you may be trying to communicate. Complication causes confusion – always go for classic.
Your logo should represent your business values
Your logo is a vital piece of your branding identity and should represent the personality and values of your business. Here at re:design creative we use colour psychology to create the perfect colour or colour combination for our clients logos and brand.
Your logo should be versatile
A good logo is more than a one-trick pony. It should look effortlessly amazing and work well, across a variety of different communications channels, including your website, business cards, advertisements, packaging and online advertisements.
Your logo should be scaleable
Use across different communications mediums will require your logo to be used in a variety of sizes, so the shape, design, colors and even fonts in your logo must work equally well whether your logo looks BIG or very small. A good agency will usually include guidelines for the use of your logo in their design package.
Your logo should be timeless
Some of the world’s most well-known logos are decades old. Just as complicated designs can confuse, ultra- trendy designs date. Your logo should be as effective in 10, 20, even 50 years as it is today.